{
  "name": "AMARI Tulum",
  "version": "1.0.0",
  "palette": [
    { "token": "olive",      "hex": "#3b4921", "rgb": [59, 73, 33],   "role": "primary_dark" },
    { "token": "sage",       "hex": "#849d63", "rgb": [132, 157, 99], "role": "primary_accent" },
    { "token": "gray_green", "hex": "#71806f", "rgb": [113, 128, 111],"role": "secondary" },
    { "token": "khaki",      "hex": "#bcad8f", "rgb": [188, 173, 143],"role": "warm_neutral" },
    { "token": "cream",      "hex": "#f1e3c9", "rgb": [241, 227, 201],"role": "bg_light_primary" },
    { "token": "cream_warm", "hex": "#ebdec6", "rgb": [235, 222, 198],"role": "bg_light_alt" },
    { "token": "pale_sage",  "hex": "#bccbba", "rgb": [188, 203, 186],"role": "subtle_accent" },
    { "token": "black",      "hex": "#000000", "rgb": [0, 0, 0],      "role": "text_high_contrast" }
  ],
  "semantic": {
    "bg": "cream",
    "bg_alt": "cream_warm",
    "bg_dark": "olive",
    "text": "olive",
    "text_on_dark": "cream",
    "accent": "sage",
    "accent_soft": "pale_sage",
    "rule": "khaki",
    "muted": "gray_green"
  },
  "categorical_chart_order": [
    "olive",
    "sage",
    "khaki",
    "gray_green",
    "pale_sage",
    "black"
  ],
  "typography": {
    "display":  ["The Seasons", "Cormorant Garamond", "Playfair Display", "Georgia", "serif"],
    "headline": ["Montserrat", "Helvetica Neue", "Arial", "sans-serif"],
    "body":     ["Gotham", "Montserrat", "Helvetica Neue", "Arial", "sans-serif"]
  },
  "voice_summary": "AMARI markets an experience and a feeling. The voice is warm, evocative, and refined: we speak like hosts, investors are family, and sensory language is on-brand. Behind the warmth sits a rigorous operation; numbers, systems, and specifics keep every promise credible. Messaging focuses on design intelligence, vertical integration (design, build, operate, brokerage), operational excellence, and wellness and appreciation. No pressure tactics, corporate buzzwords, or discount-brand energy."
}